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Title The silver market phenomenon [electronic resource] : marketing and innovation in the aging society / Florian Kohlbacher, Cornelius Herstatt, editors.
Publication Info. Heidelberg ; New York : Springer, 2011.
Edition 2nd ed.
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-DDA    AVAIL. ONLINE
Description 1 online resource.
Note Previous ed.: 2008.
Bibliography Includes bibliographical references.
Contents pt. 1. Innovation, design and product development for the silver market -- pt. 2. Marketing for the silver market -- pt. 3. Industry challenges and solutions.
Reproduction Electronic reproduction. Perth, W.A. Available via World Wide Web.
Subject Marketing -- Social aspects.
Population aging -- Economic aspects.
Older consumers -- Attitudes.
Added Author Kohlbacher, Florian.
Herstatt, Cornelius.
Ebooks Corporation
Related To Print version: Silver market phenomenon. 2nd ed. Heidelberg ; New York : Springer, 2011 9783642143373
ISBN 9783642143380 (electronic bk.)
3642143385 (electronic bk.)
9783642143373
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