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Author Forman, Janis, author.
Title Storytelling in business [electronic resource] : the authentic and fluent organization / Janis Forman.
Publication Info. Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2013]
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-DDA    AVAIL. ONLINE
Description 1 online resource.
Note Description based on print version record.
Bibliography Includes bibliographical references (pages [231]-271) and index.
Contents Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning.
Reproduction Electronic reproduction. Perth, W.A. Available via World Wide Web.
Note Description based on print version record.
Subject Communication in management -- Case studies.
Business communication -- Case studies.
Added Author Ebooks Corporation
Related To Original 9780804768719 0804768714 (DLC) 2012035315
ISBN 0804784957 (electronic bk.)
9780804784955 (electronic bk.)
9780804768719 (alk. paper)
0804768714 (alk. paper)
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