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Author Marburger, Daniel.
Title Innovative pricing strategies to increase profits [electronic resource] / Daniel Marburger.
Publication Info. [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012.
Edition 1st ed.
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-DDA    AVAIL. ONLINE
Description 1 online resource.
Series 2012 digital library.
Economics and finance collection. 2163-7628
Note Title from PDF t.p. (viewed on August 29, 2012).
Part of: 2012 digital library.
Bibliography Includes bibliographical references (p. 133-136) and index.
Contents List of cases/firms/products -- Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Notes -- References -- Index.
Reproduction Electronic reproduction. Perth, W.A. Available via World Wide Web.
Subject Pricing.
Open price system.
Internet auctions.
Price discrimination
bundling
price skimming
price penetration
online auctions
English auction
Dutch auction
first-price sealed bid auction
second-price sealed bid auction
price elasticity
consumer surplus
two-part tariffs
quantity discounts
quality choices
tying
peak-load pricing
dynamic pricing
e-commerce
pricing
Robinson-Patman Act
winner's curse
reference price
private value auction
common value auction
Added Author Ebooks Corporation
Related To Print version: 9781606493816
ISBN 9781606493823 (electronic bk.)
1606493825 (electronic bk.)
9781606493816 (pbk.)
Standard No. 10.4128/9781606493823 doi
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