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Author Marburger, Daniel.
Title Innovative pricing strategies to increase profits [electronic resource] / Daniel Marburger.
Publication Info. [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012.
Edition 1st ed.
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-DDA    AVAIL. ONLINE
Description 1 online resource.
Series 2012 digital library.
Economics and finance collection. 2163-7628
Note Title from PDF t.p. (viewed on August 29, 2012).
Part of: 2012 digital library.
Bibliography Includes bibliographical references (p. 133-136) and index.
Contents List of cases/firms/products -- Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Notes -- References -- Index.
Reproduction Electronic reproduction. Perth, W.A. Available via World Wide Web.
Subject Pricing.
Open price system.
Internet auctions.
Price discrimination
price skimming
price penetration
online auctions
English auction
Dutch auction
first-price sealed bid auction
second-price sealed bid auction
price elasticity
consumer surplus
two-part tariffs
quantity discounts
quality choices
peak-load pricing
dynamic pricing
Robinson-Patman Act
winner's curse
reference price
private value auction
common value auction
Added Author Ebooks Corporation
Related To Print version: 9781606493816
ISBN 9781606493823 (electronic bk.)
1606493825 (electronic bk.)
9781606493816 (pbk.)
Standard No. 10.4128/9781606493823 doi
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