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Title Visionary pricing [electronic resource] : reflections and advances in honor of Dan Nimer / edited by Gerald E. Smith.
Publication Info. Bingley, U.K. : Emerald, 2012.
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-DDA    AVAIL. ONLINE
Description 1 online resource.
Series Advances in business marketing & purchasing ; v. 19.
Contents On Dan Nimer / Englebert Kirchner -- One on one, pricing with Dan Nimer / Gerald E. Smith, Dan Nimer -- The founding principles and strategies of pricing / Gerald E. Smith, Dan Nimer -- Integrating marketing and operational choices for profit growth / Thomas Nagle, Lisa Thompson -- How price consulting is coming of age / Hermann Simon -- Incorporating competitive strategy in pricing strategy / George E. Cressman -- Emergent pricing strategy / Gerald E. Smith -- Price and customers' perceptions of value / Kent B. Monroe -- Using case ROI to determine customer and segment value in the business-to-business environment / Reed K. Holden -- Legal tools that support value pricing / Eugene F. Zelek -- Understanding value : beyond mere metrics / E.M. (Mick) Kolassa -- Creating value with sales promotion strategies that avoid price discounting / Takaho Ueda -- Pricing : from good to world class / Craig Zawada, Mike Marn -- Pricing software : ten predictions for the future / Allan Gray ... [et al.] -- Capturing the value of pricing analytics / Chuck Davenport, John Norkus, Michael Simonetto.
Reproduction Electronic reproduction. Perth, W.A. Available via World Wide Web.
Subject Pricing.
Marketing.
Added Author Smith, Gerald E.
Nimer, Dan.
Ebooks Corporation
Related To 9781780529967
ISBN 9781780529974 (electronic bk.)
178052997X (electronic bk.)
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