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Author Christiaans, Lena.
Title International employer brand management [electronic resource] : a multilevel analysis and segmentation of students' preferences / Lena Christiaans ; foreword by Marion Büttgen.
Publication Info. Wiesbaden : Springer Gabler, c2013.
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-DDA    AVAIL. ONLINE
Description 1 online resource.
Thesis Thesis--Universität Hohenheim, 2012.
Bibliography Includes bibliographical references.
Reproduction Electronic reproduction. Perth, W.A. Available via World Wide Web.
Subject International business enterprises -- Employees.
Branding (Marketing)
Employees -- Recruiting.
Added Author Büttgen, Marion.
Ebooks Corporation
Related To Print version: Christiaans, Lena. International employer brand management. Wiesbaden : Springer Gabler, c2013 (DLC) 2012953101
ISBN 9783658004569 (e-book)
3658004568 (e-book)
9783658004552
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