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Author Kennedy, Dan S., 1954-
Title No B.S. trust-based marketing [electronic resource] : the ultimate guide to creating trust in an understandable un-trusting world / by Dan S. Kennedy and Matt Zagula.
Publication Info. Irvine, CA : Entrepreneur Media, 2012.
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-DDA    AVAIL. ONLINE
Description 1 online resource.
Note Description based on print version record.
Contents Introduction -- Trust-based marketing as path to wealth / by Dan Kennedy -- Trust without trying is no longer enough / by Dan Kennedy -- Understanding the difficulty of the task / by Dan Kennedy -- What do clients really want to know? / by Dan Kennedy -- How not to be another salesman / by Dan Kennedy -- The Suze Orman factor / by Matt Zagula -- Publish or perish / by Dan Kennedy with Matt Zagula -- All media is not equal -- High trust vs. low trust media online vs. offline media / by Dan Kennedy -- Creating trust online : pipe dream? / by Matt Zagula -- Don't get google slapped / by Matt Zagula -- How familiarity breeds trust / by Dan Kennedy -- The unmatched power of affinity / by Dan Kennedy -- Establishing and asserting your authority / by Dan Kennedy -- The power of prescription / by Dan Kennedy -- It's not what you say, it's what they hear / by Dan Kennedy -- Trust language : the book only you can write, that only you will read -- That can make you rich / Dan Kennedy -- Astound & amaze with the Houdini factor and the power of dramatic demonstration / Dan Kennedy -- The role of proof / by Dan Kennedy -- The cache client as its own form of proof / by Dan Kennedy -- Risk reversal / by Dan Kennedy -- The power and hazard of leadership position / by Dan Kennedy -- The power of exclusivity / by Matt Zagula -- How do you know if you are succeeding at trust-based marketing / by Dan Kennedy -- Resources.
Reproduction Electronic reproduction. Perth, W.A. Available via World Wide Web.
Note Description based on print version record.
Subject Marketing.
Customer relations.
Trust.
Added Author Zagula, Matt.
Ebooks Corporation
Related To Original 1599184400 9781599184401 (DLC) 2012007974
ISBN 1613081766 (electronic bk.)
9781613081761 (electronic bk.)
1599184400 (alk. paper)
9781599184401 (alk. paper)
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