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Title Marketing to the ageing consumer [electronic resource] : the secrets to building an age-friendly business / by Dick Stroud, Kim Walker.
Author Stroud, Dick.
Publication Info. Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2013.

Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-DDA    AVAIL. ONLINE
Description 1 online resource.
Note Description based on print version record.
Reproduction Electronic reproduction. Perth, W.A. Available via World Wide Web.
Note Description based on print version record.
Subject Marketing.
Older consumers -- Attitudes.
Population aging -- Economic aspects.
Added Author Walker, Kim.
Ebooks Corporation
Added Title Marketing to the aging consumer
Related To Original 9780230378193 0230378196
ISBN 023037820X (electronic bk.)
9780230378209 (electronic bk.)
OCLC # EBC1094970
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