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Title Face2Face [electronic resource] : using Facebook, Twitter, and other social media tools to create great customer connections / David Lee King.
Publication Info. Chicago : Information Today, Inc., 2012.

Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-DDA    AVAIL. ONLINE
Description 1 online resource.
Contents About David's Blog; Introduction; Chapter 1: Face2Face on the Web; What Makes You Human on the Web?; Transform Your Organization Into a Face2Face Organization; Chapter 2: Face2Face Communication; Two Bloggers; How to Make Your Blog Human; Communicating via Social Networks; Chapter 3: Face2Face With Cameras and Video; Face2Face via Pictures; Face2Face via Videos; Photos, Videos, and Organizations; Chapter 4: Community Connections; Meet People and Make Community Connections; Make Twitter, Facebook, and Community Connections
Be Human in Status UpdatesChapter 5: Face2Face Listening; What Is Listening?; Why Listen?; Listening Tools; What to Listen For?; When Is the Time to Respond?; Listening Tools; Change Is (Always) in the Air; Chapter 6: Business Casual; Examples of Informality in Action; Translating Informality to the Web; Ways to Keep It "Real"; Social Media; Photos and Videos; Your Organization, Not Yourself; Chapter 7: Design and Face2Face Connections; Goals for Human-Centered Design; Ways to Make Your Design More Human-Centered; Chapter 8: Face2Face With Specific Tools; Blogs; Facebook; Twitter; YouTube
Location ServicesNiche Social Networks; Chapter 9: Responding to Critics; The Snarky PR Agency; Target and Its Offensive Targets; A Good Example: Domino's Pizza; And Now for the Rest of the Story; Getting Coffee in Topeka; How Organizations Should Respond to Criticism; Can't Please Everyone; Chapter 10: Where and How to Begin; Asking; Setting Goals; Creating Strategy; Doing the Work; Chapter 11:Measuring Success; Why You Need to Measure; What to Measure; How to Measure; Track Those Stats; Chapter 12: Applying What We've Learned; Listening; Sharing; Using Social Media Tools; Doing the Work
Creating Strategy and GoalsMeasuring Success; Wrapping Up; Appendix: Referenced Websites and Social Media Services; About the Author.
Note Includes index.
Reproduction Electronic reproduction. Perth, W.A. Available via World Wide Web.
Note Description based upon print version of record.
Subject Online social networks.
Business networks.
Customer relations.
Added Author Ebooks Corporation
Related To Print version: King, David Lee Face2Face : Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections Chicago : Information Today, Inc.,c2012 9780910965996
ISBN 9781937290405 (electronic bk.)
1937290409 (electronic bk.)
9781937290412 (electronic bk.)
1937290417 (electronic bk.)
OCLC # EBC983057
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