Rev. ed. of: Franchise bible : how to buy a franchise or franchise your own business / Erwin J. Keup. 6th ed.
Evaluating your business options -- Understanding franchise documents -- Buying a local business -- Buying a local franchise operation -- The changing landscape of franchise marketing -- Franchising basics -- Franchising and alternative methods of expansion -- Building a strong franchising foundation -- Franchise laws : a potential trap for the new franchisor -- Choosing a franchise attorney -- Making your operation work -- Franchise marketing -- Final thoughts on franchising.
Electronic reproduction. Perth, W.A. Available via World Wide Web.