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Title Brand communities for fast moving consumer goods [electronic resource] : an empirical study of members' behavior and the economic relevance for the marketer.
Publication Info. Wiesbaden : Springer/ Gabler, c2012.

Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-DDA    AVAIL. ONLINE
Description 1 online resource.
Series Gabler research.
Thesis Diss.--Helmut Schmidt University, University of the Federal Armed Forces, Hamburg, 2012.
Reproduction Electronic reproduction. Perth, W.A. Available via World Wide Web.
Note Description based on online resource; title from digital title page (viewed on May 09, 2012).
Subject Consumer behavior.
Marketing -- Technological innovations.
Social media.
Added Author Ebooks Corporation
ISBN 9783834940551 (electronic bk.)
OCLC # EBC973999
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