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Author Walker, Susan.
Title Employee engagement and communication research [electronic resource] : measurement, strategy, and action / Susan Walker.
Publication Info. Philadelphia, PA : Kogan Page, 2012.
Edition 1st ed.
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-DDA    AVAIL. ONLINE
Description 1 online resource.
Note Description based on print version record.
Contents Acknowledgements -- Introduction: energising research for high performance -- Conversation 1: in the beginning : a conversation with Sir Robert Worcester the pioneer of employee research -- Defining your objectives -- Involving and communicating with employees : data or discussion? -- Qualitative techniques and methods -- Lies, dammed lies, and statistics -- Questionnaire development and design -- Maximising response rates -- Burning issues your research can cover -- Emerging issues -- Understanding and getting the most from your data -- Turning the results into the organisational story -- An international perspective -- Making the business case -- Lights : sound : action! -- The six key stages -- Putting the action plan in place -- Who is responsible for taking action? -- Translating action points into action -- Keeping the research alive and well -- What does the future hold for internal research? -- Appendices.
Reproduction Electronic reproduction. Perth, W.A. Available via World Wide Web.
Note Description based on print version record.
Subject Employee motivation -- Research.
Communication in organizations -- Research.
Organizational change -- Research.
Added Author Ebooks Corporation
Related To Original 9780749466824 0749466820 0749466839 (DLC) 2012019428
ISBN 0749466839 (electronic bk.)
9780749466831 (electronic bk.)
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