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Title The rise of marketing and market research [electronic resource] / edited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann.
Publication Info. New York : Palgrave Macmillan, 2012.
Edition 1st ed.
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-DDA    AVAIL. ONLINE
Description 1 online resource.
Series Worlds of consumption.
Note Description based on print version record.
Bibliography Includes bibliographical references and index.
Reproduction Electronic reproduction. Perth, W.A. Available via World Wide Web.
Note Description based on print version record.
Subject Marketing -- History.
Marketing research -- History.
Economic history.
Added Author Berghoff, Hartmut.
Scranton, Philip.
Spiekermann, Uwe, 1963-
Ebooks Corporation
Related To Original 9780230341067 0230341063 (DLC) 2012016612
ISBN 1137071281 (electronic bk.)
9781137071286 (electronic bk.)
9780230341067 (alk. paper)
0230341063 (alk. paper)
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