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Author Einstein, Mara.
Title Compassion, Inc. [electronic resource] : how corporate America blurs the line between what we buy, who we are, and those we help / Mara Einstein.
Publication Info. Berkeley : University of California Press, c2012.
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-DDA    AVAIL. ONLINE
Description 1 online resource.
Note Description based on print version record.
Bibliography Includes bibliographical references and index.
Contents Value brands -- they ain't what they used to be -- Strategic philanthropy, cause marketing, and CSR : how corporations co-opt caring -- The birth of the uber charity and the rise of charitainment -- The consequences of co-opting compassion -- Shopping is not philanthropy. Period -- Can companies make a difference? -- We are not consumers.
Reproduction Electronic reproduction. Perth, W.A. Available via World Wide Web.
Note Description based on print version record.
Subject Social responsibility of business -- United States.
Consumer behavior -- Moral and ethical aspects -- United States.
Added Author Ebooks Corporation
Related To Original 9780520266520 0520266528 (DLC) 2011030385
ISBN 0520951638 (electronic bk.)
9780520951631 (electronic bk.)
9780520266520 (cloth : alk. paper)
0520266528 (cloth : alk. paper)
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