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Author Tungate, Mark, 1967-
Title Fashion brands [electronic resource] : branding style from Armani to Zara / Mark Tungate.
Publication Info. London ; Philadelphia : Kogan Page, 2012.
Edition 3rd ed.
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-DDA    AVAIL. ONLINE
Description 1 online resource.
Note Description based on print version record.
Bibliography Includes bibliographical references and index.
Reproduction Electronic reproduction. Perth, W.A. Available via World Wide Web.
Note Description based on print version record.
Subject Fashion merchandising.
Branding (Marketing)
Advertising -- Fashion.
Added Author Ebooks Corporation
Related To Original 9780749464462 0749464461 074946447X (DLC) 2012020099
ISBN 074946447X (electronic bk.)
9780749464479 (electronic bk.)
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