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814405526
Author
Tillman, Frank A., 1937-
Title
Strategic planning and new product development [electronic resource] / Frank A. Tillman, Deandra T. Cassone.
Publication Info.
Upper Saddle River, N.J. : FT Press, c2013.
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Libraries Electronic Books
ELECTRONIC BOOK-Safari
AVAIL. ONLINE
Description
1 online resource (1 v.) : ill.
Note
Description based on online resource; title from PDF title page (Safari, viewed Oct. 4, 2012).
Subject
Marketing -- Management.
Telemarketing.
New products.
Strategic planning.
Added Author
Cassone, Deandra Tillman, 1961-
ISBN
9780132981828
0132981823
9780132981804
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