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Author Marsh, Charles, 1955-
Title Classical rhetoric and modern public relations [electronic resource] : an Isocratean model / Charles Marsh.
Publication Info. New York : Routledge, 2013.
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-DDA    AVAIL. ONLINE
Description 1 online resource.
Note Description based on print version record.
Bibliography Includes bibliographical references and index.
Contents Isocrates and Modern Public Relations: An Overview -- Sophrosyne and Dikaiosyne: Isocrates? Concentric Ethics -- Peitho: An Isocratean Model of Persuasion -- Homonoia: Antecedents of Public Relations? Social Harmony: Frameworks in Isocratean Rhetoric -- Koinos Bios: Isocratean Rhetoric and the Reflective Paradigm -- Logos and Dunamis: Isocrates and Postmodern Public Relate -- Syggrammata: Planning and New Media -- Paideia: Isocrates? Rhetorical Education -- Antilogia: Speaking Against Isocrates -- Mimesis: Rediscovering Isocrate.
Reproduction Electronic reproduction. Perth, W.A. Available via World Wide Web.
Note Description based on print version record.
Subject Isocrates -- Criticism and interpretation.
Rhetoric -- Political aspects.
Rhetoric, Ancient.
Education, Greek -- Philosophy.
Added Author Ebooks Corporation
Related To Original 9780415626002 0415626005 (DLC) 2012032506
ISBN 1136242643 (electronic bk.)
9781136242649 (electronic bk.)
9780415626002
0415626005
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