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Author Hedin, Hans.
Title The handbook of market intelligence [electronic resource] : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas.
Publication Info. Hoboken, N.J. : Wiley, 2011.
Edition 1st ed.
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOK-ebrary    AVAIL. ONLINE
Description x, 244 p. : ill.
Bibliography Includes bibliographical references and index.
Contents pt. 1. Market intelligence in global organizations -- pt. 2. Roadmap to world class market intelligence -- pt. 3. Market intelligence for key user groups -- pt. 4. Developing world class market intelligence programs.
Summary "This resource gives readers a step-by-step roadmap for establishing, conducting, and further developing competitor intelligence programs within an organization, turning market data into actionable insights. It is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide. From the vast amount of examples, the authors have distilled Six Key Success Factors for organizing future-oriented corporate intelligence programs"-- Provided by publisher.
Reproduction Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Subject Business intelligence.
Marketing research.
Business intelligence -- Case studies.
Marketing research -- Case studies.
Added Author Hirvensalo, Irmeli.
Vaarnas, Markko.
ebrary, Inc.
ISBN 9781119993643 (hardback)
9781119961611 (e-book)
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