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Title Marketing plans for services [electronic resource] : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne.
Author McDonald, Malcolm.
Publication Info. Chichester, U.K. : Wiley, 2011.
Edition 3rd ed.

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Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOK-Ebook Central Academic Complete    AVAIL. ONLINE
Description xv, 495 p. : ill. (some col.)
Bibliography Includes bibliographical references and index.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Service industries -- Marketing.
Service industries -- Planning.
Added Author Frow, Pennie.
Payne, Adrian.
ProQuest (Firm)
ISBN 9780470979099 (pbk. : alk. paper)
9781119951865 (e-book)
OCLC # EBC698012
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