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Author McDonald, Malcolm.
Title Marketing plans for services [electronic resource] : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne.
Publication Info. Chichester, U.K. : Wiley, 2011.
Edition 3rd ed.
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOK-ebrary    AVAIL. ONLINE
Description xv, 495 p. : ill. (some col.)
Bibliography Includes bibliographical references and index.
Reproduction Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Subject Service industries -- Marketing.
Service industries -- Planning.
Added Author Frow, Pennie.
Payne, Adrian.
ebrary, Inc.
ISBN 9780470979099 (pbk. : alk. paper)
9781119951865 (e-book)
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