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Title The international brand valuation manual [electronic resource] : a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas.
Author Salinas, Gabriela.
Publication Info. Chichester, West Sussex, England ; Hoboken, N.J. : Wiley, c2009.

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 Libraries Electronic Books  ELECTRONIC BOOK-Ebook Central Academic Complete    AVAIL. ONLINE
Description xxviii, 420 p. : ill.
Bibliography Includes bibliographical references and index.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Branding (Marketing)
Brand name products.
Valuation.
Added Author ProQuest (Firm)
ISBN 9780470740316 (cloth)
9780470745816 (e-book)
OCLC # EBC698227
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