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Author Salinas, Gabriela.
Title The international brand valuation manual [electronic resource] : a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas.
Publication Info. Chichester, West Sussex, England ; Hoboken, N.J. : Wiley, c2009.
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOK-ebrary    AVAIL. ONLINE
Description xxviii, 420 p. : ill.
Bibliography Includes bibliographical references and index.
Reproduction Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Subject Branding (Marketing)
Brand name products.
Added Author ebrary, Inc.
ISBN 9780470740316 (cloth)
9780470745816 (e-book)
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