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Title Transformations of retailing in Europe after 1945 [electronic resource] / edited by Ralph Jessen, Lydia Langer.
Publication Info. Farnham, Surrey, England ; Burlington, VT : Ashgate, c2012.
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-DDA    AVAIL. ONLINE
Description 1 online resource.
Series History of retailing and consumption.
Bibliography Includes bibliographical references and index.
Contents List of tables of figures -- Notes on the contributors -- General editor's preface -- Introduction: transformations of retailing in Europe after 1945 / Ralph Jessen and Lydia Langer -- Consumer society revisited : affluence, choice and diversity / Frank Trentmann -- Americanization of retailing? : the introduction of self-service -- The coming of the supermarket : the processes and consequences of transplanting American know how into Britain / Gareth Shaw, Adrian Bailey, Andrew Alexander, Dawn Nell and Jane Hamlet -- The long way to the supermarket : entrepreneurial innovation and adaptation in 1950s-1960s Italy / Emanuela Scarpellini -- How West German retailers learned to sell to a mass consumer society : self-service and supermarkets between "Americanization" and "Europeanization", 1950s-1960s / Lydia Langer -- Beyond self-service : the limits of "Americanization" in post-war West German retailing in comparative perspective / Jan Logemann -- New and old places of consumption -- Automatic trade : self-service and the polycentric early history of slot machines / Angelika Epple -- Mail order retailing in Britain since 1945 : credit community and technology / Richard Coopey -- What sex are sex shops? : the retailing of erotica in West Germany before the legalization of pornography / Elizabeth Heineman -- "Everything that exists in capitalism can be found in the department store" : the development of department stores in the Federal Republic of Germany, 1949-2000 / Ralf Banken -- Scientific knowledge, technical innovations and the retail trade -- Managing the unmanageable : the professionalization of market and consumer research in post-war Europe / Stefan Schwarzkopf -- Irradiating fish : improving food chains : retailers as mediators in a German innovation network : 1968-1977 / Karin Zachmann -- Cool alliances : freezers, frozen fish, and the shaping of industry-retail relations in Norway, 1950-1960 / Terje Finstad -- The barcode revolution in German food retailing / Annika Menke -- Index.
Reproduction Electronic reproduction. Perth, W.A. Available via World Wide Web.
Note Description based on print version record.
Subject Retail trade -- Europe -- History -- 20th century.
Added Author Jessen, Ralph.
Nembach-Langer, Lydia.
Ebooks Corporation
Related To Print version: Transformations of retailing in Europe after 1945. Farnham, Surrey, England ; Burlington, VT : Ashgate, c2012 9781409424444 (DLC) 2012007273
ISBN 9781409424451 (electronic bk.)
1409424456 (electronic bk.)
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