| Description |
xiii, 274 p. ; 25 cm. |
| Bibliography |
Includes bibliographical references (p. 252-263) and index. |
| Contents |
The importance of persuasion -- The cognitive approach to persuasion -- The source of persuasive messages : credibility -- Ethical concerns -- Purpose and audience -- Organization : structuring the message -- Substance : support for your ideas -- Symbols and style -- Hostile, apathetic, motivated, and multiple or mixed audiences -- Consistency theories of attitude change -- Social judgment/involvement theory -- Theory of reasoned action -- Persuasion in advertising -- Persuasion in political campaigns. |
| Subject |
Persuasion (Rhetoric)
|
|
Persuasion (Psychology)
|
|
Social influence.
|
|
Attitude change.
|
| Added Author |
Benoit, Pamela J., 1954-
|
| ISBN |
9781405158206 (hardcover : alk. paper) |
|
1405158204 (hardcover : alk. paper) |
|
9781405158213 (pbk. : alk. paper) |
|
1405158212 (pbk. : alk. paper) |
| OCLC # |
155715199 |
|
